MobGenWorld:: About Us

7th December 2025

The Company | Why the Mobile Generation?
What’s the Future of Mobile Generation Ltd? | Who is behind Mobile Generation?

The Company
Mobile Generation Ltd was founded in Oct 2002, 3 years after the founding members Jonathan Days and Andrew Lawrence combined skill and experience to start what was to become a highly successful partnership.

With their offices in Bristol UK, Andy and Jon, started of in the industry by selling and creating mobile related content for Nokia handsets through their flagship website www.tones4free.com. Over the 3 years, the partnership grew into a huge business opportunity as the mobile industry exploded to higher levels. The partnership suddenly outgrew itself and needed more solid foundations and that’s when Mobile Generation Ltd was born.

Initially still focusing most of their time on mobile related content within the Tones4Free business, the pair decided to branch out and expand in the best way they saw possible. This was where some snazzy design work and planning brought about the whole Mobile Generation World concept ( www.mobgenworld.com ). A site dedicated on providing fun site content and other such things for the youth of today.

Starting of with such areas as ‘Mobile’, which was Tones4Free own section which is growing as the market demands, they brought in new channels such as ‘Reviews’, ‘T-shirts’ and ‘Forum’. Reviews looks every month at new Music, Films and Video games for that month, T-shirts is a section that sells branded Mobile Generation T-shirts and the Forum channel is for our users to discuss the site amongst themselves. With many new sections due on the site within the early part of 2004, this site is likely to grow to astounding heights.

Why the Mobile Generation?
For years now, people are becoming more and more ‘Mobile’ with the aid of high-tech communications technology such as the Internet, Mobile Phones and Pagers. We pride ourselves as being a part of that revolution growing as technology grows at a fantastic rate, as class everyone growing up in this age as the ‘Mobile Generation’.

As we are all young innovative people here are Mobile Generation Ltd, we can focus our site on young people like us, who have similar views and interests that we have. We know what we want out of this technology and believe that as we are all of similar ideas, it helps up to aim our sites to the needs of the Mobile Generation today rather than tomorrow. With this dynamic youth and experience, we believe that our websites and services can only grow in the right direction and be a bigger influence on everyone.

What’s the Future of Mobile Generation Ltd?
We will keep growing and serving our user base the best way we see possible with the latest and best content on the web, always aiming at the young as ever. We will continue to do this, until it is humanly not possible….

Who is behind Mobile Generation?

Andrew Lawrence
Andrew started in the Mobile industry whilst studying Computing and Information Studies at University in Bristol. At this time Andrew was co-running the partnership in his spare time with Jon, who was also studying IT at college.
Andrew graduated in 2001, and straight away started working at Hewlett Packard as an Application Support Engineer, still running the partnership in his spare time. By Oct 2002, the business needed more solid foundations and became a limited company, and more and more time was needed spending on its running.
In Aug 03, Andrew left HP after 2 successful years to concentrate 100% his and Jons own ventures. And that’s were the story continues……

Jonathan Days
Jon started his interest in web design in his last year at Filton college in Bristol where he studied computing. From here Jon continued his studies at University in Bristol. This is where Andy and him started focusing on Tones4Free. As part of the course Jon went on to complete a years industrial placement for Spark Data Systems working on various web based projects. Jon is in his last year of university waiting to graduate.